Future of the NFL?

I wonder what real-time prediction markets would do to the betting and TV industry if streaming hits Vegas in a big way? I always wanted to bet on things like "the max PSI impact recorded during a game" Now with wearables getting better and cheaper by the second, this could be the new market that rattles the existing TV ecosystem. The NFL should embrace all the data coming from each game and hand it over to the medical community if they truly cared about player safety. Here is me holding my breath.. . didn't you see my oxygen level drop on my fitbit mouth piece?


How about agents writing in the contract "all personal data belongs to my player unless paid for"? There's a cool extra $50M for the prospect.

How about - data captured by fitbit for endorsements?